Apr 19, 2019 / by Rachel / In Crowdfunding News / Comments Off on Beat The Mid-Launch Crowdfunding Campaign Slump & Boost Engagement With Three Essential Tips.
Maxim Party came to us because they needed ticket sales to their premium Super Bowl event. We created their website, optimized their ticket page, and implemented an urgency timer that led to 5.65 ROAS.
Everything you want on one display..
Skreens was a tech project that immediately took off thanks to our careful pre-launch community building. We scaled the campaign rapidly to almost ½ million in funding from 1263 backers and delivered 350% ROAS.
Your living room in a box.
Although we take on a lot of Kickstarter campaigns, we’re no strangers to Indiegogo either. Gray Cork was a unique design project that we scaled to 458% funding to set the stage for a brand that continues to thrive today, plus delivered 500% ROAS.
Contemporary glass sculpture designs
Jack Storms came to us with beautiful artwork and a goal to gain advertising momentum. After a strategy audit, we got to work on delivering a campaign that would soon go viral—with one video alone generating over 102 million views.
The #1 app to video call grandkids
We worked with the Caribu team throughout several stages of their rapid growth—running and scaling their flagship digital marketing and social media campaigns to generate significant ROAS. Most recently, we stepped in to consult and provide strategic insights on their very first equity crowdfunding campaign.
They [Arora Project] were instrumental in helping us understand what we were getting ourselves into, the strategies used for success, and how to use Facebook ads to draw traffic to our campaign.
— Maxeme Tuchman, CEO & Founder at Caribu .
Desktop CNC milling machines with professional reliability and precision
Bantam Tools came to us with an extremely niche product and a goal to increase ad spend efficiency with hyper-targeted audiences. We helped them to run a series of lead generation campaigns, optimize creative and copy to increase engagement rates and reduce CPM, and nurture and re-target traffic to maximize ROAS.
Create Home + Body Care Products to Save Money and Planet
We love it when a client comes to us with an eco-positive idea. Cleanyst, the mixing platform that helps to reduce environmental waste, was an immediate hit with the eco-community—raising more than double its initial funding goal and cultivating a dedicated group of backers willing to support the platform for the long-haul.
After we ran such a successful Jack Storms campaign, the client came back to us with a new venture: Viv Storms Fine Jewelry. We helped them prepare for launch, ran their organic social media, and pioneered a lead generation strategy using a free giveaway.
AI-driven marketing, budgeting, and planning software
The Plannuh team came to us in the very early stages of their launch, and we helped them grow from the ground-up—building their initial email list, acquiring their beta class of customers, developing their website, and setting up a high converting funnel.
Based on our initial customer acquisition work, Plannuh was able to raise over $4M in VC Funding, $2M from Google’s A.I Fund, and $2M Glasswing Ventures in Boston.
Comfortable and sustainably made women’s boxers
Our friends at Woxer had a really cool product and had put in a lot of hard work, but they just couldn’t break past the $100,000 mark. We stepped in to rearrange and optimize their campaigns, set up a lead generation funnel, expand on winning audiences, and focus on retargeting to improve ROAS and increase sales.
After raising $2M+ via Y Combinators and leading Silicon Valley investors, InnaMed turned to our team for help with their Wefunder raise. Within a week of partnering together, we were able to generate 714% ROAS —giving their campaign a significant boost in reach and conversions.
AEXLAB is an experienced virtual reality company with cutting-edge technology to provide gamers with high-quality, immersive, interactive and social gaming experiences. We worked with the AEXLAB team to boost their ROAS — successfully generating over $30K in one week.
Automating global payroll in the cloud
On behalf of KarbonPay, a promising FinTech startup, we ran a full-scale Wefunder campaign. In addition to generating impressive ROAS, we took point of page design, video creation, and email marketing.
The FinTech platform that connects independent auto dealers and lenders.
We partnered with Automatic to help the team strategize for an effective, high-converting campaign. In addition to creating their landing page, campaign page, and video, we were able to assist in connecting them with investor networks to drive early campaign success.
The world’s first mind-controlled bionic arm.
Atom Limbs partnered with us for help driving traffic to their campaign. To achieve this, we created compelling creatives and targeted our proven investor audiences. The average CTR across the campaigns was 1.73%, which is extremely high for this industry.
AI-powered visual analytics that helps marketers make better creative choices
In partnership with Cortex, our team ran a full-scale Wefunder campaign encompassing page design, ads, and networking. The campaign quickly gained traction and generated though-the-roof ROAS of over 13X.
Rent safely. The first global home rental platform with full automation!
Within days of launching on Wefunder, Rentberry raised over $2,160,000+ from 750+ investors. As partners in the campaign from day 1, we helped the Rentberry team prep for launch, secure key investor relationships, and create a robust launch strategy.
The BeatBox / Future Proof team came to us for help driving additional momentum to their campaign. Within just a week of launch, we were able to generate 9.26X ROAS—contributing to a successful $1M+ Raise.
Digital hair color mixing system — helping salons reduce cost and waste
We worked with the CLICS team to prepare their Wefunder page and assets for launch, then ran a strategic ads campaign to drive conversions. Our collaboration resulted in a $1M+ campaign, helping the CLIC team gain key traction to grow their brand.
Krishan and his whole team were amazing to work with during our recent crowdfunding investment campaign on Wefunder. They helped quite a bit in pushing up the investment numbers, going above and beyond to make things work.
— Gary Skulnik, CEO @ Neighborhood Sun
Within a week of launching on Wefunder, ThisWayGlobal raise $1,070,000 from 1,191 investors on a $100,000 goal. To achieve this goal, ThisWay Global worked with our team over the course of several months to optimize everything from launch strategy to campaign messaging.
Helping farmers increase crop yield and revenue
Within 7 days of launching on Wefunder, GroGuru raised over 1,070,000+ from 800+ investors. As partners in the campaign from 4 weeks pre-launch, we helped the GroGuru team scale and achieve their fundraising goals.
WiFi for astronauts (1st Internet Service Provider in space)
Solstar partnered with our team for help driving traffic to their Wefunder page. Our collaboration resulted in ROAS of nearly 500% and significant campaign traction.
Despite launching exclusively to accredited investors, Parallel Flight raised $316,651on Wefunder with the help of our team’s investor network and campaign stratagems.
Turnkey Performance Based Amazon Brand Management
The Sunken Stone team came to us for full-scale campaign management. In addition to building their page and video, we initiated a prospecting campaign harnessing our investor data to generate traffic and retarget with relevant, high-converting copy and images. Our ads alone drove $34,250 in revenue, and our CTR reached as high as 1.45%.
Live streaming for the world’s largest professional network for creatives
Vampr needed help achieving their campaign goals. Our team was able to step in to significantly accelerate their raise, generating ROAS of over 500% and pushing the campaign to nearly $700,000 in funding.
Despite launching exclusively to accredited investors, Parallel Flight raised $438,823 on Wefunder with the help of our team’s investor network and campaign stratagems.
#1 E-commerce platform for tattoo and heavy metal lifestyles
During pre-launch alone, our collaboration with Project M successfully generated over $915,920 from investors.
Handcrafted, organic spirits from a fast-growing, experiential distillery
Our team worked with J.J. Pfister to design and execute a full-scale Wefunder campaign. We were quickly able to exceed our initial goal—putting this Sacramento startup on the map for investors around the globe.
Community-shared solar — Making clean energy accessible to everyone.
Neighborhood Sun came to our team post-launch, having hit a plateau in their fundraising efforts. We were able to launch new, conversion-focused ads driving over $440,000+.
Cloud-based platform for deskless field workers.
After launching on Microventures, the goDeskless team consulted with us in hopes of driving more conversions for their campaign. And we delivered!
Discover and shop premium products from brands worldwide
Fancy came to us with a unique challenge: They needed to raise funding for their premium lifestyle products platform during the height of the COVID-19 pandemic. After extensive A/B testing, we were able to help their team achieve unprecedented conversions to secure nearly 1/2 million in funding.
The Future of Fitness, on Oculus Quest.
Having secured an exciting new partnership with Facebook, VirZOOM consulted our team for help with a full-scale launch. In addition to directing their messaging and strategy, we were able to make key investor introductions — leading to over $300,000 in funding from 200+ supporters.
The AI-powered buyer intelligence platform.
The Contiq team came to us with an innovative vision for an AI-powered B2B sales experience. We were able to orchestrate their launch on Seedinvest in addition to helping them establish essential investor connections.
Redefining the Modern Dress Shoe
Another record-breaking campaign! Kabaccha was the most funded footwear campaign of its time, making headlines around the world and even gaining celebrity endorsement. 1671% funded and still selling today!
The travel jacket with 25 features
Baubax came to us with a unique vision and a modest funding goal. We helped them to create a robust strategy, generate leads, manage their community, and ultimately raise over $3 million to become a nationally recognized brand.
The Arora Project provided us with some great strategic insights, ideas and creatives. Their data-driven approach is highly detailed, systematic and comprehensive which helped us make some critical decisions during our campaign.
— Akansha Johari, Manager at Baubax.
The digital tutoring app of the future.
We helped the Everydae team to optimize their Wefunder page, develop a robust strategy, and scale their ads to bring in new investors. The campaign soon skyrocketed to the top five most funded on Wefunder, over $1,000,000 raised in less than a month.
I can’t thank Arora Project enough for everything you’ve done to help our company succeed. From the strategy, to the ad creatives, the running of the campaigns, and the hustle in between…we netted $1.23M! Our ROAS was also off the charts!
— Christine Outram, CEO at Everydae .
A crowdfunded monument to humanity
The freedom sculpture is a “Statue of Liberty for the West Coast”. The visionaries behind the Freedom Sculpture came to us with their idea, and we were able to raise $2,103,576 to bring the project to life. In addition to running their crowdfunding campaign, we launched their Facebook page and grew it to over 1 million likes.
The augmented reality board
Hologrid came to us with an interesting idea and a significant $100,000 goal. We helped them to design their campaign, target the right audience, and ultimately achieve their fundraising goal to make their vision a reality.
Journey for Justice needed help scaling their legal lead generation ads to bring in more qualified leads. We were able to help them bring in thousands of new clients across multiple campaigns with a highly successful targeted approach.
Swedish designed watch made from destruction illegal firearms
One of our favorite campaigns of all time, the TRIWA team came to us with a vision and a humanitarian goal: to create watches made from destructed illegal firearms and give back a portion of the proceeds to violence-torn communities. We were happy to step in, and within a matter of months, we helped them to raise over $500,000 and ultimately be featured in the UN store in New York City.
The number one smart toy for kids.
The CogniToys team came to us with a real challenge: They had already delivered one Kickstarter project, but due to some unfortunate tech glitches and a delayed project timeline they were facing a disillusioned community. We worked to both reconvert their existing community and gather new leads, resulting in a successful 750% funded campaign.
The Spontaneous Pop-up Display
The SPUD team raised over 2000% of their initial funding goal thanks to our three-phase process. From creating their campaign page to advising on their video and scaling their ads, we executed every step of the way in partnership with their amazing, results-oriented team.
The Affordable & Eco-Friendly Weighted Blanket
Reviv came to us with a robust product vision but no leads, no email list, no existing branding, no ads strategy, and no community. In short, we had to create their campaign from the ground up.
Arora Project has gone above and beyond to make it possible for the Reviv Blanket to achieve great success for our first campaign on Kickstarter. We highly recommend Arora Project to anyone who is serious about taking their dreams to new heights and exceeding expectations.
— Nick Bennett, Founder, and CEO at Reviv.
Radically improve your breast pumping experience
Nurture approached us with a massive challenge: They wanted to fund a breast pumping product—which came not only with an incredibly niche market, but with an audience with little to no existing Kickstarter presence. We knew it would be a marketing feat just to get them to their minimum fundraising goal of $25,000, but we agreed to take on the project. With the help of a targeted ads campaign, we were able to double their goal for a record-breaking campaign in this underrepresented category.
The art of whiteboarding
mcSquares launched their equity crowdfunding campaign at a challenging time—right at the onset of the COVID-19 pandemic. We helped them pivot their campaign messaging to focus on work from home versus in-office applications, as well as gaining their campaign traction through Facebook ads.
The mouse with two internal joysticks.
We made a lot of gamers REALLY happy with this project. After honing in on our niche target audience, we were able to activate conversions and scale exponentially — raising close to $500,000 on a $28,000 goal. Post-campaign, LEXIP re-hired us to optimize their post-launch conversion ads.
Keto friendly soups made with bone broth.
The amazing team at Kettle & Fire sought us out for not just one, but TWO Kickstarter runs. Most recently, we launched their keto friendly soups project. The campaign was the most funded in the foods category of its time and made a huge splash with the health foods community.
Your Personal Micro-Brewery
Love microbrews? You’ll love our work with HOPii. We kept things sleek and simple with this campaign, focusing on delivering a clear message and scaling through retargeting. We soon saw exposure from major outlets like The New York Times, Discovery Channel, and Business Insider.
Make your bike electric in 60 seconds
You may remember the GeoOrbital wheel from season 7, episode 9 of Shark Tank! Well, before that they came to us with a fledgling vision and a $75,000 fundraising goal. We helped them to identify and execute an effective campaign strategy, create and convert leads through Facebook, and ultimately raise over $1 million.
Arora Project was great in preparing us for our Kickstarter campaign! Very knowledgeable about social media marketing. Together we had a record-breaking Kickstarter campaign and it would not have happened without the Arora Project.
— Michael Burtov, founder and CEO at GeoOrbital.
The far infrared jacket of the future.
The G1 jacket broke the mold as the first far infrared heated jacket made from graphene. We helped the G1 team to build their campaign from the ground up— from page creation to lead generation. By the end of the campaign, they were 480% funded!
The smart ring that empowers you to be more energetic and productive
Circular came to us with a tech-centric product, a $25,000 goal, and almost no existing community. Using our three-phase approach, we helped them to design an effective campaign and convert leads to raise over 1000% of their initial fundraising landmark.
Meat Delivery Subscription
You may have heard of Butcher Box, because it’s become a household name. We helped butcher box to build their original community and scale their campaign to 740% of their original funding goal.
Control any smart device by simply waving
Bixi came to us with a neat tech product that was ahead of its time. We helped them to overreach their goal by 485% and secure features on major platforms like Mashable and the Verge.
The hospitality group behind Miami’s top nightclubs
Groot Hospitality Group owns and manages some of Miami’s top nightclubs. To help them boost ticket sales and event exposure, we ran a full scale ads campaign selling tickets to concerts by artists such as Steve Aoki, Deadmau5, Alesso, Tiesto, and more.
Option Alpha came to us with a huge organic reach but no paid ad experience. We implemented a couple funnel tricks and within two months we had them up to 3X ROAS with 1184 leads.
Earpeace came to us because they needed to scale past 2X within a month. We soared past that goal to get them to 3X and created graphics and copy to explode their sales.
The magnetic attachable hood.
The SHUX team came to us with a robust product idea and a modest goal to gain enough funding to head to production. We helped them to create a dedicated community, achieve over 150% of their initial goal, and ultimately launch a full-spectrum line that thrives today.
