If your crowdfunding campaign is failing, you might be tempted to call it quits. And it’s undeniable that turning things around is going to be an uphill climb if your first 48 hours were flop. But it’s not over yet! With these tips, your golden number may still be within reach.
Pay Attention to Your Community
Your crowdfunding campaign is nothing without your community, and it’s important that you recognize that. Are you giving them the attention they need and deserve across all your channels? Here’s what you should be paying attention to:
Community feedback: The general tone of the comments on your social media and crowdfunding campaign pages will tell you a lot, so don’t tune it out as background noise. What are people objecting to? Are they not understanding the product? Is the price point too high? Are the kind of people who are commenting not the audience you intended to target?
Community inquiries: Perhaps this should be a no-brainer, but running any crowdfunding campaign is a high-stress, busy time for your entire team—and it’s not uncommon for questions to go unanswered across all spectrums. Far from leaving questions unanswered, you need to be on top of your game. Answer inquiries immediately. And we don’t mean just on your crowdfunding campaign page—pay attention to questions asked via email, social media, and even press hits.
Updating your community: You should be sending out updates at least once a week via email, social media, and your crowdfunding platform of choice. This will keep your community in the loop and remind them that they only have a limited amount of time to make their pledge.
Don’t be Afraid of Change
Crafting your campaign page was a painstaking process, and you agonized over each word. But that doesn’t mean anything if people aren’t responding to your messaging. Don’t be afraid to make some serious edits across the board. Is your imagery resonating? Is the purpose of the product translating properly? Are objections coming up that need to be addressed? If you’re not sure where you’re going wrong, try sending out a short survey to people in your immediate network (preferably who aren’t already familiar with the details of your campaign).
Market, Market, Market
Unless you’re lucky enough to go viral, you usually need to be putting something into a crowdfunding campaign to get something out of it. This means marketing. And here we strongly suggest hiring an experienced digital marketing team to ensure that you’re targeting the right audience and spending your budget wisely. Now that your campaign is live, every minute counts—and you don’t have time to waste “figuring things out.”
Get the Word Out
If the word about your campaign isn’t spreading fast enough or your PR efforts just aren’t gaining any traction, it’s time to bring in the influencers and micro-influencers. These are people with a dedicated digital audience Who may be willing to sing your product’s praises in exchange for either a free product sample or a set “per post” amount. If you aren’t working with a PR team, tools like Upfluence can be extremely helpful here.
Bring in the Crowdfunding Campaign Pros
The right time to bring on a crowdfunding management team is months before your crowdfunding campaign even begins, but it’s not too late for an expert consultation on where you need to go next. A crowdfunding management expert can give you reliable advice gleaned from a myriad of successful campaigns.
Questions? Let us know. You can also find more insights on crowdfunding campaign management and growth hacking here.