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Kickstarter and Indiegogo Guidelines for Text Length and Image Size

Published on Dec 21, 2017 in Crowdfunding News

Kickstarter and Indiegogo Guidelines for Text Length and Image Size

When planning for your crowdfunding campaign page, an important consideration is the different Kickstarter and Indiegogo guidelines. Each platform has different requirements, and by understanding them before starting on your page, you can save time and headaches.

Here is the list of all Kickstarter and Indiegogo guidelines for text, image, and video:


Project Title — 60 characters

Project Image — JPEG, PNG, GIF, or BMP, 50MB max, 1024×576 pixels

Short Blurb — 135 characters

Backer Rewards Title — 40 characters

Project Video — MOV, MPEG, AVI, MP4, 3GP, WMV, or FLV — 5GB max

Project Description — 35000 characters

Project Need — 140 characters

Profile Photo — JPEG, PNG, GIF, or MBP, 60MB max

Name — 40 characters


Project Title — 50 characters

Campaign Tagline — 100 characters

Campaign Card Image — 640×640

Tags — 5 max

Video Overlay Image — 695×460

Campaign Overview Image — PNG or JPG, 320×240

Campaign Overview — 500 characters

Campaign Pitch Images — 695×695

Perk Title — 30 characters

Perk Description — 350 characters

Perk Image — 660×460

Item Name — 30 characters

Facebook Share Image — 1200×630

Custom Short URL — 40 characters


As you can see, Indiegogo is the stricter of the two, and for text we recommend adhering to the stricter Indiegogo guidelines. Why? Because you can move your Kickstarter campaign over to Indiegogo without edits after it ends. This can make switching platforms nearly seamless in the case your Kickstarter is unsuccessful, or if you want to do an InDemand campaign after a successful Kickstarter.

Image and video guidelines are the one thing you’ll need to strictly adhere to for each platform, as using non-recommended sizing will result in a lackluster appearance. This is just a small portion of the knowledge we use to achieve our 100% campaign success rate. If you’d like to learn more about our crowdfunding campaigns, visit our website.

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