Kickstarter and Indiegogo Guidelines for Text Length and Image Size
When planning for your crowdfunding campaign page, an important consideration is the different Kickstarter and Indiegogo guidelines. Each platform has different requirements, and by understanding them before starting on your page, you can save time and headaches.
Here is the list of all Kickstarter and Indiegogo guidelines for text, image, and video:
Kickstarter
Project Title — 60 characters
Project Image — JPEG, PNG, GIF, or BMP, 50MB max, 1024×576 pixels
Short Blurb — 135 characters
Backer Rewards Title — 40 characters
Project Video — MOV, MPEG, AVI, MP4, 3GP, WMV, or FLV — 5GB max
Project Description — 35000 characters
Project Need — 140 characters
Profile Photo — JPEG, PNG, GIF, or MBP, 60MB max
Name — 40 characters
Indiegogo
Project Title — 50 characters
Campaign Tagline — 100 characters
Campaign Card Image — 640×640
Tags — 5 max
Video Overlay Image — 695×460
Campaign Overview Image — PNG or JPG, 320×240
Campaign Overview — 500 characters
Campaign Pitch Images — 695×695
Perk Title — 30 characters
Perk Description — 350 characters
Perk Image — 660×460
Item Name — 30 characters
Facebook Share Image — 1200×630
Custom Short URL — 40 characters
Conclusion
As you can see, Indiegogo is the stricter of the two, and for text we recommend adhering to the stricter Indiegogo guidelines. Why? Because you can move your Kickstarter campaign over to Indiegogo without edits after it ends. This can make switching platforms nearly seamless in the case your Kickstarter is unsuccessful, or if you want to do an InDemand campaign after a successful Kickstarter.
Image and video guidelines are the one thing you’ll need to strictly adhere to for each platform, as using non-recommended sizing will result in a lackluster appearance. This is just a small portion of the knowledge we use to achieve our 100% campaign success rate. If you’d like to learn more about our crowdfunding campaigns, visit our website.