Planning an equity crowdfunding campaign? When preparing your copy and design elements, you’ll need to keep in mind the platform’s unique requirements for text length and image size.
Here’s a list of all the text length and image size requirements you’ll want to know benchmark when creating a Wefunder campaign page:
Tagline: 80 characters
What Your Business Does: 500 characters or less
Your Vision for the Future: 500 characters or less
Impressive Facts: Aim for 5-10 attention-grabbing bullet points
Quotes: Aim for 2-3 sentences in length
Story Blocks: Aim to keep text segments to 5 lines or less (break up with spaces and images).
Pitch Deck: No limit on pitch deck’s length, you’ll include this as an attachment. PPTX recommended.
Header Image: 2500X900 Pixels
Media Video/Photo: 16X9 aspect ratio
Card Image: 600 X 600 (This is the image that will show up on Wefunder’s “Explore” page).
Press Source Logos: 2X1 aspect ratio
Keep these guidelines on hand when creating your page and you’ll be off to a good start. If you initiate your page and start feeling out of your depth, we suggest applying to work with the Arora Project for a complete campaign design and marketing package.
Last but not least good luck in your equity crowdfunding venture!
