Email marketing is not going anywhere, but it may be time to up your strategy. We’ve compiled 5 new email marketing tips so you can reach the 2.9 billion people who are expected to be using email by 2019. Email marketing can be a cost-effective way to reach your consumers. Tailor your email marketing strategy to build your brand and boost customer retention. We have all the email marketing tips you need to increase your click-through rates and make sales.
Make sure your subscribers know what they will get from your emails.
Consumers receive an average of 121 emails every single day. Why should they be excited to see your company name in their inbox? Whether you plan to offer discounts, valuable business insights, or exclusive deals make sure to tell your subscribers what they can expect up front and follow through.
Focus on your mobile customers.
Mobile is a gold mine for email marketing. Mobile users check their email 3x more than desktop users. It’s estimated that about half of all emails are opened on mobile devices. Businesses are no longer emailing consumers who are stuck at a desk. Consumers will check email while shopping in physical stores to find products and deals. Prioritize your mobile users and optimize your email marketing format for their needs.
Switch to an automated email marketing strategy.
Automated emails have high conversion rates. You can use automated emails to build your brand, secure new leads, and increase engagement. Automation allows brands to personalize the customer journey and build customer loyalty. Switching to an automated email strategy can help you save time and money while keeping your customers engaged.
Simplify your email format.
Emails with 3 or fewer images and approximately 20 lines of text result in the highest CTR. Visual content makes it more difficult to view emails. GIF’s, images, and videos are great but they may not download correctly or at all. Email providers mark image-based emails as spam more often than text-based emails. Make sure customers get to open your emails by cutting out excessive graphics and sticking to plain text.
Accept that there is no magic time to send emails.
Your customers have unique preferences. Their lifestyle will impact when they open emails. If you want to find out when you will have the highest CTR perform your own A/B tests. You can use free online tools or hire a professional digital marketing agency. If you decide to go with professionals you can reach the Arora Project team here.
