Your marketing campaign needs to produce results. Your team has worked too hard on an amazing business for a marketing campaign failure to drag sales down. If your marketing campaign is not bringing in the results your company needs, fix your strategy by addressing these rookie mistakes.
1. Your marketing campaign does not have a clear selling point.
Your team has put a lot of time into building a business with a unique product or service to bring to the world. What makes your product or service better than your competitors? Every aspect of your marketing campaign needs to include your selling points in a clear and bold way. It is up to you to convince consumers your company has the BEST product or service to fit their needs.
2. You are not targeting the right customers with your marketing campaign.
Having too broad of a target for customers won’t do anything to increase your conversions. According to Forbes, you should be marketing towards defined customer personas. It’s the difference between selling to men with an interest in physical fitness and your neighbor Adam who is 30 with no children, earns 5 figures, regularly uses protein supplements, and counts physical fitness as his favorite activity. Knowing the person you are trying to sell to will make it easier to create an effective marketing campaign.
3. You are sticking with your gut and not taking the time to test out different marketing campaign strategies.
Data does not lie. Even though you just love the layout of your latest ad it might be turning away potential customers. Track your responses so you can find out what is actually working and what you should stop wasting time and money on. Try out different layouts, pricing tiers, and special offers to see what your customers respond best to.
4. Your marketing campaign failure is rooted in your singular focus on new customers.
New customers are great! Every business needs them to grow but your business should not neglect repeat customers either! According to The Balance Small Business, 80% of your business comes from repeat customers. Marketing to your existing customers is less expensive and necessary to sustain your business.
5. Your marketing campaign is failing because you are trying to do it all yourself.
You are running an awesome business, designing products, filling a niche need in your community, managing a team, and trying to do all the marketing yourself. If you are feeling less than confident about your marketing skills consider reaching out to a professional marketing agency to get the job done right. Investing in a professional team for your marketing strategy will help you create an effective marketing campaign and stay in budget.
Ready to tackle your marketing woes with a dedicated team by your side? Look no further Arora Project has you covered.
