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Content is king: Why SEO best practices are changing, and how you can keep up.

Published on Apr 2, 2019 in Crowdfunding News

Search Engine Optimization (SEO) best practices can seem like an ever-evolving minefield. You want to improve your rankings, drive traffic, and increase awareness of your content in search engines but the SEO tips you rely on keep on changing. Keeping up with the latest tricks can seem like more work than it is worth but implementing SEO best practices can increase your rankings–making your site more visible to potential customers. Read on for all our SEO tips and tricks.

1. Content is king.

The algorithms search engines use will change constantly, the content you are publishing on your site won’t. If you want a high organic search rating your content needs to consist of valuable information rather than a keyword riddled sales pitch from start to finish. High quality content will keep readers’ attention and can convert searchers to buyers. Make sure your content represents the value of your business.

2. Prep for changing search modes.

Voice search is on the rise with assistants like Apple’s Siri and Amazon’s Alexa helping searchers find answers to their most pressing questions. If you haven’t already begun updating your site to keep up with increasing traffic from voice searches, start now. Keep in mind that the language people use for a voice search is longer and more likely to use question phrases.

3. Speed is everything.

Keeping load time short will help improve your site ranking. Google factors in page speed for mobile devices–their “speed update” ensures that pages with slower loading times and poor content do not rank high in search results. Improving site speed has the added benefit of increasing your conversion rates.

4. Make mobile a priority.

According to Statista, 60% of Google searches come from mobile devices and 52% of overall global internet traffic comes from internet devices. It is also important to remember that most voice search is happening on mobile devices! Your SEO rankings will flounder if your site is inaccessible on mobile. Make sure you design with mobile in mind so your site loads quickly and is easy to use.

5. Be vigilant with your analytics.

If you want lasting success with any SEO tips you implement you need to track your analytics. Tracking will help you figure out which methods are actually giving you the results you need. Another benefit of tracking your results is that you will be able to see when you need to evolve your strategy to keep up with changing algorithms and implement new SEO best practices. This is where hiring a digital marketing agency like Arora Project can help. An excellent agency can keep track of all these changes and update your strategy leaving you more time to focus on your business.

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