Published on Mar 27, 2020 in Crowdfunding News
With businesses shuttering and the world economy teetering on the brink of a meltdown, COVID-19 has presented an unprecedented dilemma for digital marketers, but all is not lost. Far from it, in fact—with the right approach, you can still experience growth. Here’s our take on navigating the murky waters of pandemic marketing:
We can’t emphasize this enough right now: Be human. You’re more than just a marketing machine; you’re part of a wider global community, and you’re uniquely positioned to make an impact. Where possible:
Your community WILL remember this when the world returns to normal.
In a nation on lockdown, your value adds may have changed. Take a good, hard look at your product and reevaluate how it can offer value to people in the current climate. Can your product benefit people who are working from home? Can it benefit students who are being homeschooled? This may even be your opportunity to explore new markets.
Look at ALL your active campaigns. Is the language appropriate for the current climate? Are you using appropriate images? For example, it may be a little tone-deaf to showcase your fashion product being modeled on a crowded street.
Just do it. Nuff’ said.
Last but not least, don’t panic! It isn’t all over for your business. In fact, quarantine orders have led to a massive surge in digital purchasing. If you can pivot accordingly, you’ll find yourself positioned for success. Happy marketing, and stay healthy.